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Wait—Animated GIFs Aren’t Cool Anymore?

What’s considered cliche in the world of web writing?

Animated GIFs are cute, but they can slow down page loading times considerably. While they were immensely popular in the 1990s, today they are usually only found on MySpace pages, fan web sites, and signature lines in forum posts in some online communities. Animated GIFs do not show up on smart phones, and they are usually limited to certain interface elements.

And while we’re at it, Flash can be uncool too, especially when it’s used to create a slow-to-load, super-fancy introduction screen that does little but keep users from getting to the content they want.