Can I Use Catchy Titles and Headings?
Catchy titles and headings can be helpful in some writing contexts, such as on news publications or a blog, where the goal is to attract a loyal following of readers. They might not be such a good choice for a business website or other more formal professional writing situations, depending on the overall tone that is being set for the site.
Think about the purpose of your text. Are you trying to help users locate specific bits of information or answer specific questions they may have? If so, then simple direct headlines and subheaders are probably a better choice. But if you are trying to encourage web users to stop and read your content, then a catchy title can be a good idea, especially if it leads to catchy, engaging writing.
If you choose to use catchy titles for your web pages, beware of making them enigmatic. They should at least hint at at the focus of the content. Otherwise, readers who are actually interested in the specific focus of the page may not realize what it’s about. Over at Econsultancy, a community for digital media marketing specialists, Chris Lake suggests using awesome adjectives as an easy tip for creating catchy headlines:
Headlines that include awesome adjectives tend to attract a lot more interest / clicks / retweets / links than those that avoid them. For example, 16 bitchin shortcuts and commands for Twitter beats “16 shortcuts and commands for Twitter.” Adjectives can be highly persuasive. Try to incorporate them into your headlines.
But Lake also talks about using important keyword phrases in headlines. Best advice? Make your titles and headings catchy AND informative if you are trying to attract attention.