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My Blog Sucks. Can You Please Help?

There are millions of blogs. What will make mine stand out?

Know why you’re writing and who you’re writing it for. Although the stereotypical blog consists of a Rebecca Black-like ramblings of uninteresting personal events, there are also plenty of respected and thoughtful blogs out there on every topic imaginable. There are also bloggers who are paid by companies to blog about their products or services, as well as bloggers who work for professional news organizations. Most bloggers cultivate audiences by showcasing their personalities and opinions. Even blogs about the latest gadgets, such as Engadget, are frequently humorous and irreverent, making them enjoyable even for people who don’t care about the gadget or device they’re writing about.

If you want to make your blog standout, take strong positions on a particular subject or theme and write in a colorful, fun way. The more fun you have writing your blog, the more likely it is that others will have fun reading it. For instance, if you’re a wedding photographer, you can blog about the weddings you attend and the inevitable funny incidents that ensue at each one. Combined with some funny photos and witty writing, this could easily become a popular blog. If you’re heavily into a sport, such as parkour or racquetball, you can keep a blog about local events and the people you meet there. If you’re working the tech support desk at your university, you can blog about unusual incidents and talk about how you fixed them (or why you failed to fix them).