Who Writes and Reads Blogs?
Blogs are often written by one person, but they can be written by two writers, a team of people, or even a whole community of contributors (for example, the popular community blogging site Metafilter has about 50,000 members). The cost of a blog may be underwritten by the writer (no lunch is ever free) and placed on a free blog hosting site such as Blogger, Twitter, WordPress.com, or within a corporation’s main web site. The Wall Street Journal, The New York Times, Mashable, and magazines like Spin have blogs and people assigned to writing entries for them. At the same time, many people blog for themselves such as those using the easy-to-publish site Tumblr or those who download the open source version of WordPress and install it on their own server.
If you write on the Internet, you may have a particular audience in mind, but there will be untold numbers of second- and third-level audiences. And generally, all will have the ability to comment on your blog posts.