Understanding Visual Rhetoric

  • Posted on: 1 April 2020
  • By: jdaniel-wariya
Series Edition: 
Vol. 3

Chapter Description

Visuals can dramatically impact our understanding of a rhetorical situation. In a writing class, students do not always think that they will need to be attentive to visuals, but visual information can be a critical component to understanding and analyzing the rhetorical impacts of a multimodal text. This chapter gives examples of what visual rhetoric looks like in everyday situations, unpacking how seemingly mundane images like a food picture on social media or a menu at a restaurant, can have a persuasive impact on the viewer. The chapter then offers students some terms to use when describing visuals in a variety of situations..

Jenae Cohn
Alternate Downloads: 
You may also download this chapter from Parlor Press or WAC Clearinghouse