audience awareness

Exigency: What Makes My Message Indispensable to My Reader

Quentin Vieregge Volume 3 Chapter Description This essay defines the word exigency and explains its value as a way of gaining and holding a reader’s interest. Exigency is defined as not simply explaining why a topic matters generally, but why it should matter specifically at this time and place and for one’s intended readership. Four […]

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Writing in Global Contexts: Composing Usable Texts for Audiences from Different Cultures

Kirk St.Amant Volume 3 Chapter Description The international spread of online access means we live in an increasingly interconnected world. This situation means our students will likely write for audiences in different parts of the globe. Writing for such diverse audiences means addressing different contexts affecting how individuals perceive texts. Writing students can benefit from

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Constructing Scholarly Ethos in the Writing Classroom

Kathleen J. Ryan Volume 3 Chapter Description This essay offers a more robust definition of ethos than the typical definition of credibility to teach students more about ethos. I define ethos as the strategic positioning of the rhetor in relationship to the audience and/or community and then discuss four interrelated parts of ethos that can

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